Audience Intelligence
Your data already knows the answers.
Audience Intelligence is a specialist analytics platform and consultancy for arts and cultural organisations. We connect your box office, CRM and marketing data in one place and turn it into insight you can actually use.
Unique Features
One portal. Every insight your team needs.
Audience Intelligence brings your booking data, marketing metrics and audience geography together in a single, secure dashboard — purpose-built for the way arts organisations actually work. No analyst required. No six-month setup. Just clear, actionable intelligence from the data you already have.
Unique Features
One portal. Every insight your team needs.
Audience Intelligence brings your booking data, marketing metrics and audience geography together in a single, secure dashboard — purpose-built for the way arts organisations actually work. No analyst required. No six-month setup. Just clear, actionable intelligence from the data you already have.
Unique Features
One portal. Every insight your team needs.
Audience Intelligence brings your booking data, marketing metrics and audience geography together in a single, secure dashboard — purpose-built for the way arts organisations actually work. No analyst required. No six-month setup. Just clear, actionable intelligence from the data you already have.
Geographic Audience Mapping
See exactly where your bookers are coming from, postcode by postcode. Spot loyal clusters, find lapsed pockets, and identify areas where you're not reaching anyone yet. Whether you're planning a leaflet drop, targeting a digital campaign, or reporting to funders about your geographic reach, this is the view that makes it possible.
Geographic Audience Mapping
See exactly where your bookers are coming from, postcode by postcode. Spot loyal clusters, find lapsed pockets, and identify areas where you're not reaching anyone yet. Whether you're planning a leaflet drop, targeting a digital campaign, or reporting to funders about your geographic reach, this is the view that makes it possible.
Geographic Audience Mapping
See exactly where your bookers are coming from, postcode by postcode. Spot loyal clusters, find lapsed pockets, and identify areas where you're not reaching anyone yet. Whether you're planning a leaflet drop, targeting a digital campaign, or reporting to funders about your geographic reach, this is the view that makes it possible.
Lead Time Analysis
Some audiences commit months ahead; others decide the week of. Lead time analysis shows you the real patterns, by genre, by show, by audience type, so you can time your email sends, paid media and pricing decisions with evidence, not anxiety. It's the difference between hoping a late push works and knowing exactly when your audience starts buying.
Lead Time Analysis
Some audiences commit months ahead; others decide the week of. Lead time analysis shows you the real patterns, by genre, by show, by audience type, so you can time your email sends, paid media and pricing decisions with evidence, not anxiety. It's the difference between hoping a late push works and knowing exactly when your audience starts buying.
Lead Time Analysis
Actionable suggestions from your data, without digging into spreadsheets .
Predictive Sales Forecasts
Using your historical booking curves, Audience Intelligence forecasts where ticket revenue is likely to land, days, weeks or months before the final count. That means fewer panicked conversations about whether a show will hit target, and more time to adjust campaigns, allocate budget, or reassure your board with data they can trust.
Predictive Sales Forecasts
Using your historical booking curves, Audience Intelligence forecasts where ticket revenue is likely to land, days, weeks or months before the final count. That means fewer panicked conversations about whether a show will hit target, and more time to adjust campaigns, allocate budget, or reassure your board with data they can trust.
Predictive Sales Forecasts
Using your historical booking curves, Audience Intelligence forecasts where ticket revenue is likely to land, days, weeks or months before the final count. That means fewer panicked conversations about whether a show will hit target, and more time to adjust campaigns, allocate budget, or reassure your board with data they can trust.
Adaptive Insights & Recommendations
This is what separates Audience Intelligence from a chart. The platform doesn't just show you what happened, it highlights what matters and suggests what to do about it. Automated, plain-English recommendations flag where to shift spend, which segments are slipping, and what's working better than you think.
Adaptive Insights & Recommendations
This is what separates Audience Intelligence from a chart. The platform doesn't just show you what happened, it highlights what matters and suggests what to do about it. Automated, plain-English recommendations flag where to shift spend, which segments are slipping, and what's working better than you think.
Adaptive Insights & Recommendations
This is what separates Audience Intelligence from a chart. The platform doesn't just show you what happened, it highlights what matters and suggests what to do about it. Automated, plain-English recommendations flag where to shift spend, which segments are slipping, and what's working better than you think.
Benefits
Less time on spreadsheets. More time on the work that matters.
Arts marketing teams are small. Budgets are tight. Everyone's doing three jobs. Audience Intelligence is designed for that reality, giving you the insight a large organisation's data team would produce, at a fraction of the cost and without adding to anyone's workload.
Benefits
Less time on spreadsheets. More time on the work that matters.
Arts marketing teams are small. Budgets are tight. Everyone's doing three jobs. Audience Intelligence is designed for that reality, giving you the insight a large organisation's data team would produce, at a fraction of the cost and without adding to anyone's workload.
Benefits
Less time on spreadsheets. More time on the work that matters.
Arts marketing teams are small. Budgets are tight. Everyone's doing three jobs. Audience Intelligence is designed for that reality, giving you the insight a large organisation's data team would produce, at a fraction of the cost and without adding to anyone's workload.
Strategic Clarity
Move from "we think" to "we know". Replace gut-feel programming and marketing decisions with clear, evidence-based insight drawn from your own data.
Real-Time Tracking
Move from "we think" to "we know". Replace gut-feel programming and marketing decisions with clear, evidence-based insight drawn from your own data.
Board-Level Confidence
Walk into your next board meeting with structured, visual reporting that tells the story your trustees need to hear, grounded in real numbers, not approximations.
Sector-Specific Interpretation
This isn't generic business intelligence. Every dashboard, every recommendation, every report is shaped by over a decade of experience inside arts organisations.
Joined-Up Data
Your CRM says one thing. Your email platform says another. Your box office spreadsheet says something else entirely. Audience Intelligence brings it all together into one coherent picture, so you can finally see the full story.
Joined-Up Data
Keep your analytics safe with advanced security and strong encryption.
Time Back for Your Team
Stop asking your marketing officer to spend two days a month pulling reports. Audience Intelligence does the heavy lifting, freeing your team to do what they were actually hired for: reaching audiences.
Sustainable Audience Growth
Grow your audiences deliberately, not accidentally. Understand who's coming, who's lapsing, who you're not reaching, and build strategies that compound over seasons, not just individual campaigns.
Who We Are
Built from the inside out.
Audience Intelligence wasn't built by a tech company looking at the arts from the outside. It was built by someone who's lived it, with over a decade in senior audience development and marketing roles across theatres, concert halls and festivals in the UK and Canada. That means the dashboards reflect what arts teams actually need to see. The reports are structured the way boards actually want to receive them. And the recommendations come from someone who's been in the room when a show undersells, when a funder asks hard questions, and when a campaign needs to change direction at short notice.
Who We Are
Built from the inside out.
Audience Intelligence wasn't built by a tech company looking at the arts from the outside. It was built by someone who's lived it, with over a decade in senior audience development and marketing roles across theatres, concert halls and festivals in the UK and Canada. That means the dashboards reflect what arts teams actually need to see. The reports are structured the way boards actually want to receive them. And the recommendations come from someone who's been in the room when a show undersells, when a funder asks hard questions, and when a campaign needs to change direction at short notice.
Who We Are
Built from the inside out.
Audience Intelligence wasn't built by a tech company looking at the arts from the outside. It was built by someone who's lived it, with over a decade in senior audience development and marketing roles across theatres, concert halls and festivals in the UK and Canada. That means the dashboards reflect what arts teams actually need to see. The reports are structured the way boards actually want to receive them. And the recommendations come from someone who's been in the room when a show undersells, when a funder asks hard questions, and when a campaign needs to change direction at short notice.
Audience Intelligence is founded and led by Alfred Mulroy. It exists because too many arts organisations are data-rich and insight-poor, and because the tools that could help are either too expensive, too generic, or too complicated to use without an analyst on staff. This is the product Alfie wished existed in every role he's held. So he built it.
Audience Intelligence is founded and led by Alfred Mulroy. It exists because too many arts organisations are data-rich and insight-poor, and because the tools that could help are either too expensive, too generic, or too complicated to use without an analyst on staff. This is the product Alfie wished existed in every role he's held. So he built it.
Audience Intelligence is founded and led by Alfred Mulroy. It exists because too many arts organisations are data-rich and insight-poor, and because the tools that could help are either too expensive, too generic, or too complicated to use without an analyst on staff. This is the product Alfie wished existed in every role he's held. So he built it.
FAQ's
Good Questions. Straight Answers.
If you're considering whether this is right for your organisation, here's what other teams have asked.
FAQ's
Good Questions. Straight Answers.
If you're considering whether this is right for your organisation, here's what other teams have asked.
FAQ's
Good Questions. Straight Answers.
If you're considering whether this is right for your organisation, here's what other teams have asked.
How is this different from Power BI or Looker Studio?
Those are powerful tools, and if you have someone with the time and technical skill to configure them, maintain them, and interpret the output, they can work well. But most arts organisations don't. Audience Intelligence comes ready to go: configured for your sector, connected to your data, and interpreted by someone who understands what a 15% drop in new booker acquisition actually means for a mid-scale venue. You get insight and recommendations, not just charts.
We already use Spektrix/Tessitura reporting — why would we need this?
What if our data isn’t very clean?
How secure is our data?
Is this suitable for smaller organisations?
How much time will this require from our team?
Do we need technical expertise in-house?
What kinds of organisations do you work with?
Can this help with board reporting?
What does “hybrid consultancy + platform” actually mean?
How is this different from Power BI or Looker Studio?
Those are powerful tools, and if you have someone with the time and technical skill to configure them, maintain them, and interpret the output, they can work well. But most arts organisations don't. Audience Intelligence comes ready to go: configured for your sector, connected to your data, and interpreted by someone who understands what a 15% drop in new booker acquisition actually means for a mid-scale venue. You get insight and recommendations, not just charts.