Alfred Mulroy is an audience strategist and data consultant working exclusively with arts and cultural organisations. 

For over a decade, he has held senior marketing and audience development roles across the UK and Canada, culminating in Head of Audiences positions within major cultural institutions. His work has focused on sustainable audience growth, CRM strategy, campaign leadership and board-level reporting, always balancing artistic ambition with commercial reality. 

Alfred’s approach is rooted in lived experience. He has worked inside Spektrix and Tessitura systems, managed marketing budgets, presented to trustees, and navigated the funding pressures and governance environments that define today’s cultural landscape. He understands that behind every data point is a team under pressure, an audience with choices, and an organisation trying to do meaningful work. 

Audience Intelligence was created to bridge the gap between raw data and confident decision-making, combining deep sector knowledge with purpose-built analytics to help organisations understand their audiences more clearly and act more strategically. 

At the heart of his work is a simple belief: Arts organisations deserve the same level of analytical clarity and intelligence as any commercial enterprise, without losing sight of their purpose. 

Data should empower people. Insight should lead to action. And strategy should support the work on stage.